Microsoft Analytics Screenshots

A while back a Gatineau Beta tester leaked some Microsft Analytics screenshots. Dave Naylor posted them on his blog here.

Here are the previews:
navigation & activity breakdown:


Funnel visualization:


Gender visualization:


The screens look great and everything has gotten a cool but totally useless 3d look But this can be toggled in the options tab above a graph. Plus other graph visualizations can be chosen here.

It's cool they provide funnel visualization, but I guess Google does too, so they had to. The new Gender tool seems to be working on data Microsoft collects from users logged into MSN (or any other micorosft service) while visiting your page.

Also DaveN claims Microsoft Analytics will be able to track your Adwords advertisement data just like Google does. But I'm still wandering how they would do that. They can't probably know about your campaigns & ads. Or would they request your Google password for this and steal the data from Google Analytics.

Also, some wierd stuff can be observed when studying the images carefully.

-In the Activity breakdown The '% of visits' bar misses it's end graphic.
-In the Funnel visualization there's something weird with the math 187% & 97%, while there are as many visitors at the end of the Funnel as there are at the beginning: 693,918.
-In the gender visualizations it's wierd there are more Entry or Exit pages than pageviews. This just doesn't seem logical.


I know they are still in Beta, but I hope I'm either wrong or these issues will be resolved.